BSc Marketing Studies

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BSc in Marketing Studies

This course has been designed specifically to satisfy the needs of business people and executive professionals without previous academic training in Marketing.

Learning Outcomes

In this general three-year course, students are introduced to the basic principles of Marketing. Given Marketing's central position in the success of a business, students are prepared to become managers in today's competitive world and come up with solutions for immediate - and successful - actions.

Course Modules

YEAR 1

Marketing Management

Economics

Business Organisation

Statistics

Commercial Law

Business English

YEAR 2

Relationship Marketing

Behavioural Studies

Human Resource Management

Computers & Informations Systems

Marketing Case Studies

Practice of Marketing

YEAR 3

Marketing Communications

Market Research

Public Relations & Advertising

Marketing Planning & Control

International Marketing Strategies

Case Studies

Career Benefits

A Degree is a good starting point for a future manager, and a good qualification for the professional who wishes to advance his/her career.

Teaching Methods

We primarily encourage you to learn through discovery and active practice, rather than being reliant on teachers and textbooks. Tasks are designed to respond to individual learning styles and needs, and we offer constructive feedback acknowledging that making mistakes is a crucial part of effective learning. Resources are available on moodle.

Assessment

The course is formatively assessed to monitor your progress and help you identify those areas that need extra attention. There is also a summative assessment in the form of an exam at the end of each module.

Transferrable Skills

You will develop a degree of self-reflection and begin to recognise your own strengths and weaknesses. Key skills such as problem-solving, working with others, and functional skills in literacy, numeracy and ICT are embedded in the course. All of these are skills that allow you to progress in education, training and employment and make a positive contribution to your community.

Progression

On successful completion of Year 1, the Diploma in Marketing Management (DMM) can be awarded.

On successful completion of Year 2, students can be awarded the interim Advanced Diploma in Marketing Studies (ADAMS).

Finally, on successful completion of Year 3, the Bachelor in Marketing Studies (BAMS) is awarded.

Awarding Body

Cyprus Institute of Marketing

Entry Requirements

To study with Atkins Academy, you must be at least 18 years old. You must also have:

[] A Secondary School Leaving Certificate; or

[] 5 O'Levels and 2 A'Levels (or equivalent), including one in English langiage with a minimum grade C.

Students may be exempted from the first year of our Bachelors Degree and enter directly into Year 2, the Advanced Diploma, provided that they possess one of the following qualifications:

(a) a Diploma in Marketing Management from CIM (BVI);

(b) OND/BTEC;

(c) Certificate of the Chartered Institute of Marketing in Marketing;
(d) 40 transfer credits from an accredited U.S. University in relevant fields;

(e) equivalent qualifications in the respective fields of the study programs.

A student may be admitted into the final year (3rd year of a Bachelor's Degree), provided that he/she possesses:

(a) an Advanced Diploma from this Institute;

(b) HND BTEC from a relative discipline;

(d) professional qualifications, such as the Advanced Certificate in Marketing of the Chartered Institute of Marketing (UK), American Institute of Bankers or Chartered Institute of Bankers;

(e) membership of the UK Institute of Certified Chartered Accountants, the Chartered Institute of Bankers, the Chartered Insurance Institute or any other Award from relevant Professional Bodies in the disciplines in which the student wishes to study;

(f) Degree in a relevant field.

Course Mode, Duration & Fees

The BSc in Marketing Studies is a 3-year distance learning course.