MBA Public Relations & Advertising

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MBA Public Relations & Advertising

The aim of this MBA programme is to enable students to understand the principles of public relations and advertising and to explain the ways in which they can be used to develop successful PR and advertising strategies.

The two disciplines are combined under one MBA programme and are examined from a marketing perspective. Areas covered include principles and PR in action, media relations, public relations in central and local government, ethics and codes of professional conduct, crisis management and sponsorships; the advertising agency, advertising planning and budgeting, media research, consumer research, sales promotion, advertising effectiveness, advertising and society, international, multinational and global advertising.

The MBA programme was originally developed in the United States and soon afterwards was introduced in the UK. It is currently expanding rapidly in continental Europe and the rest of the world. With the growing internationalisation of the world economy, an increasing number of companies and organisations require top managers to have an MBA Degree. The degree covers not only Business Administration per se, but also a variety of subjects, all of which are of vital importance to managers in business and the public sector.

Learning Outcomes

- Enable students to gain a broad understanding of the Managerial techniques regarding decision-making;

- Provide a global view of organisations and their environment so as to enable students to face the challenges of the 21st Century;

- Underline the importance and significance of the increased managerial effectiveness and competence, and understand the various strategic approaches;

- Enrich students’ development and managerial prospects by encouraging learning through their own past experience and their current and future needs and the needs of their market and society.

At the end of the programme students will be able to:

- Comprehend and appreciate the concepts and theories of Management and see to what extent these theories are applicable in the real and changing world;

- Understand and evaluate the objectives and importance of formulating strategies in a local and global context;

- Be able to diagnose and analyse intricate situations and deal with unforeseen exogenous factors affecting the internal environment of their organisation;

- Deal effectively with the human deficiencies and be able to tackle human friction and lead their teams through tough decisions and times;

- Face the challenges of career requirements more confidently and increase their advancement prospects for acquiring a senior managerial position.

Course Modules

Practice of Marketing

Marketing Communications

Public Relations & Advertising

The Practice of Public Relations & Advertising

Information Technology

Public Relation & Advertising for Services

Relationship Marketing

Career Benefits

The MBA programme is action-oriented and designed to accelerate the managerial and leadership development process of candidates. Gaining an MBA will make you a great deal more competitive in the market place, as your knowledge of management skills and operating techniques will be significantly improved. Management in both the private and public sectors requires the highest level of relevant training, as well as vision, analytical skills and the ability to implement far-reaching decisions; our MBA programme stimulates students to look beyond narrow boundaries and horizons, preparing them for higher-level career-planning.

Our MBA is designed for practising managers with previous relevant education, training and work experience who are required to make a major contribution to the policy of their organisations. The specific focus of the program is on enabling managers to operate at a strategic level and manage their organisations effectively in the complex and uncertain business environment of today. Close links have been established with industry, commerce and the public sector, all of whom have contributed to the development and design of the programme.

Awarding Body

Cyprus Institute of Marketing

Entry Requirements

Entry requirements are flexible and are based on a candidate’s proven academic ability, motivation, experience as a manager or business executive and an assessment of the benefits that he or she is likely to derive from the program. The usual minimum academic qualifications required are:

(a) a first Degree in any discipline from this Institute
or
(b) a second class Honours Degree from a British or US accredited University
or
(c) any other approved and recognised English speaking University
or
(d)
a professional qualification in a subject such as Accounting, Marketing, Insurance, Shipping etc., from a UK Chartered Examining Body.

The decision of the Board regarding admissions is final. No Reason for acceptance or rejection will be given to candidates or to anyone else. The Institute reserves the right to vary its admission criteria from time to time. The Academic Registrar is responsible for the interpretation of the admission criteria and may impose other conditions to be satisfied before admission.

Commencement of Course

Students may apply for admission and start their studies anytime in the year.

Examination Dates

Exams are held every June and January. Students are not allowed to sit for the exams before the lapse of 9 months from the date of registration into the program. Students wishing to enter for the examinations must complete an examination entry form (EEF79) at least one month prior to the examination date.

Course Mode, Duration & Fees

The MBA in Public Relations & Advertising is a distance learning course that can be done in:

a minimum of 12 months

a maximum of 36 months